How Digital Music Distribution Works in 2025: A Simple Guide for Independent Artists
Getting your music onto Spotify, Apple Music, Amazon, and dozens of other platforms starts with one thing: distribution. While the core idea hasn’t changed — a distributor acts as the bridge between you and the streaming storefronts — the tools and best practices have evolved. Here’s a simple breakdown of how distribution works in 2025 and what you need to do to release music like a pro.
What a distributor does:
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- Uploads your audio and metadata to DSPs (digital service providers).
- Collects streaming and download revenue and funnels it back to you.
- Manages rights and ISRC/UPC codes.
- Offers optional services: playlist pitching, marketing add-ons, physical distribution, and royalties accounting.
Key steps to release your music:
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- Prepare final masters and stems: Deliver WAV masters at industry standard (usually 24-bit/44.1–48kHz) unless the distributor specifies otherwise. Keep stems if you want later remixes or radio edits.
- Gather accurate metadata: Artist name, featured artists, songwriters, ISRCs (or let the distributor assign them), and clear label/artist ownership. Metadata errors delay releases.
- Create compelling artwork: 3000 x 3000 px minimum, RGB, no text or imagery that violates platform rules.
- Submit early: Aim to upload your release at least 3–4 weeks before your intended release date. Some platforms need extra time for editorial playlist consideration.
- Register your composition: Use a performing rights organization (PRO) like PRS or IPRS and consider a publishing administrator to collect global publishing royalties.
- Plan promotion: Pre-saves, social content, email lists, and pitching to playlist curators matter just as much as the music itself.
How you get paid:
Platforms report streams to the distributor, who then aggregates funds and pays you per the contract. Streaming payouts depend on user type (premium vs free), territory, and platform.