Knowledge Center
Everything you need to know about music distribution, our service and more is listed below. For any additional questions, please write to support@mgmh.net
Getting Started With Distribution:
Download our free checklist here: http://tiny.cc/groovechecklist
Here’s a video that guides you through the process of distributing a new song:
Video Link:
We only charge a one-time 7$ (Rs. 700) per single upload and 20$ (Rs.1880 approx.) for an album. We do not charge a yearly subscription fee and instead only take 7% royalty. This means we only make money when the artist makes money.
You must upload your song 3-4 weeks before the release date. Usually our inspection team takes 3-7 days for inspection depending on the queue. However if there are issues with the release you still need time to make changes as well as pitch for playlisting, which must happen 2 weeks before the release. So we do not recommend rushing your release. Please don't write to us to speed up the process!
The following types of content are no longer accepted for distribution:
● Generic music library content (e.g., royalty-free stock music, production music,non-unique sound effects), that may be intended to game the DSP ecosystem.
● Generic artist names such as ‘Sleepy Dreamy Music’, ‘Happy Sound’, ‘Rain Sleep Story’.
● Unedited loops, nature sounds, functional music, or single-tone audio files with limited artistic merit.
● Sped-up / slowed-down versions of existing tracks, unless officially released by the original rights holder.
● Soundalike recordings that mimic famous artists or songs to mislead listeners.
It is NOT legal to release cover songs in India and across the world without the permission of the copyright holder. In India, most of the times the copyright is held with a label. You may have seen websites like easy song licensing that claim to provide you with a license for covers. Please note this license is ONLY applicable for release in America and not worldwide. If you’re caught releasing someone else’s copyright without permission you can be blacklisted by music streaming platforms. No distributor can help you secure a license for India and outside America.
Our system recognizes any releases over 3 tracks as EP/Albums. We can change the metadata of the release to show up as EPs when we distribute the release. However please note different DSPs will have their own guidelines on how many tracks and the minimum release length required for each release type so this may not always be reflected on each store.
Please let us know via the main artist dashboard support once you’ve uploaded the release with us so we can update the release type to EP for you.
A UPC code is a universal product code or barcode you see on any sale item. One UPC/ Barcode is issued for each point of sale. So for 1 single you will get 1 UPC code and for 1 album you will get 1 UPC code. You need to know the UPC code, if you’re switching distributors so you can use the same barcode.
An ISRC code is an International Standard Recording Code. It is used to identify individual sound recordings. So if an album has 10 songs, each song will be assigned an ISRC code and hence you will have 10 codes. You need to use the ISRC code when you’re switching distributors or when you wish to use the same song that has been previously released (same recording) for example as a single; as part of an album or compilation. If you use the same ISRC of the single as part of your album, then you will see both the single release with its artwork as well as the song as part of the album with the album artist, However the stream counts will be combined.
You can find the AI Mastering tool short cut via the artist dashboard drop down menu.

For Apple you'll need to follow a similar process as transferring a normal audio release, so you'll need to upload it with us and have us distribute the apple music video through the create new video product and then once our version of the apple video has gone live, then you can take it down from your previous distributor.
Vevo is a little different and can work differently depending on the context of the videos delivery itself, but we have the form at https://www.jotform.com/form/243377303157052 which explains what we need you to do in either circumstance.
We strictly prohibit any form of artificial streaming, including:
● Use of bots, click farms, or incentivized streaming services.
● Manipulation of playlists or repeated playback to inflate stream counts.
If a DSP fines or penalizes us due to fraudulent streaming, these fines will be passed on to the responsible label or artist. Repeat violations may result in content takedown and account termination.
Due to ongoing copyright litigation and legal uncertainty surrounding AI-generated content, we do not distribute fully AI-created songs at this time, including output from services such as Suno or Udio. This includes:
● Fully AI-generated compositions, lyrics, or vocals.
● AI-modified versions of existing copyrighted works.
● AI-assisted remixes that may infringe upon third-party rights.
Any attempt to distribute AI-generated will be blocked.
Please note no refunds will be made if the song is rejected at inspection level.
Before the internet, musicians needed a record label to release their songs. But now, with streaming platforms like Spotify and Apple Music, anyone can release music. To get songs on these platforms, artists (and even labels) need a digital distributor or aggregator. These companies act as the middlemen, helping artists upload their music to all major streaming services. MGMH Groove is one such digital distributor that supports independent artists in sharing their music worldwide.
If you have any tracks that are eligible for Discovery Mode, a button will appear under your account settings that allows you to opt-in!
You can opt in and out of individual tracks on a monthly basis. Please see more information from Spotify here. Again, only eligible tracks are invited to apply for discovery mode, the criteria are;
Track must be distributed by us
The artist must be credited as a main artist or remixer
Track must have been released more than 30 days ago
Track must have at least 1 radio and autoplay stream in the past 7 days. Please check your Spotify for Artists analytics if unsure about this.
Take a look at this link for some further details about Discovery Mode if you’re interested: https://support.spotify.com/us/artists/article/getting-access-to-discovery-mode/?ref=related
Music distribution is the process of making music accessible to audiences through various channels. This includes streaming platforms like Spotify and Apple Music, digital downloads, and physical formats such as CDs and vinyl records.
There are 2 main external sites you need to upload your lyrics to be shown on stores. Instagram stories pulls its lyrics from musixmatch.com. Apple Music uses the service genius.com. If you register an account with these services you can upload your lyrics and make them available to users on these services.
At the moment we do not deliver caller tunes and have no plans to start as we don’t get a lot of requests for it.
Yes we do! However Beatport needs to approve the label before we can deliver. Please write to tech support via the contact us form on the dashboard for the application form.
And once it is approved by them, we will turn on your label in your dashboard to choose under label listing. Then you can upload and deliver.
You should first upload your single, once the single is delivered it will be issued an ISRC code. Now you can upload your album and for that particular single add the ISRC code issued. For the rest of the songs that are new, request an ISRC code. When you use the same ISRC code, your stream counts will combine and you can see the song under singles with single artwork and you can see the song under album under album artwork.
In a waterfall strategy, essentially you set up the releases with each single building up to an EP/album release. There are quite a few artists doing waterfall strategies these days. Each release is a standalone product, so you need to upload each new single with the previous singles re-uploaded on the tracklist, and using the same ISRC for each previous single on the new product
eg.
Release 1
1. Single #1
Release 2
1. Single #2
2. Single #1
Release 3
1. Single #3
2. Single #2
3. Single #1
And you keep the same ISRC for Single #1 / Single #2 across all releases.
Then you can takedown the previous releases each time a new one comes out.
You can see an example of this on LEISURE’s release ‘Side A’ you will see in their ‘singles & EPs’ tab they had each release (Slipping Away, Spark It Up, Lonely Nights) building up to the final product.
Important updates regarding credit requirements that are now being enforced by major DSPs like Apple, Deezer, and Spotify.
What’s changing? DSPs now require minimum credit information at the track level. This ensures that the right people get recognized for their work and that platforms have the data they need to display accurate credits.
Why this matters: Proper crediting isn’t just about compliance—it’s about giving creators the recognition they deserve. These platforms are putting a stronger emphasis on transparency, and we want to support that.
Here’s what’s now required for every track:
Main Artist – already a standard requirement
Composer & Lyricist – Both required for vocal tracks; only Composer for instrumentals
Performer – at least one performance role (e.g., vocals, guitar, drums)
Additional Contributor or Remixer – typically a producer, mixer, etc.
Important note on naming: For composer and lyricist credits, full names are now required:
✅ Bryan Adams = valid, ❌ Beyoncé = not valid
DSPs are actively checking this. However, for performer and producer roles, using the artist’s stage name is totally fine.
Where can I update this? If you are missing any of these credits, you can update this by navigating to the MY CATALOGUE section of your artist dashboard.
The turnaround time can vary from store to store. We recommend submitting your album at least four weeks prior to your intended release date. This gives enough time for us to ingest and deliver your tracks, and for the services to also ingest, index and display them on their own sites. We will advise you from your catalogue page if your release has been delivered to stores, but this does not mean the store itself has been able to get the tracks live on their site (which is out of our control).
You can place a track on hold before release by editing the release and moving the release date to a date well in the future, then editing the release and changing it again when you have a set date.
In order to submit a song for Spatial audio delivery please upload the stereo mix with the regular version of your release first. Then please follow the steps below and write to our tech team via the artist form on the dashboard.
Create a new release in your artist dashboard. Please use the original audio and metadata.
Please ensure you DO NOT use the same ISRC as the original release.
Leave the release as incomplete and do not submit it for review – our team will manually push this through
Please send us an email via the contact us form on the dashboard once you have finished creating your release and send us a download link for your Dolby ATMOS file (via Google Drive/DropBox). Please ensure you check your sharing settings so our team can access the files (ensure there are no time restrictions on the file and do not use WeTransfer).
Our team will notify you when your Dolby ATMOS release has been sent to the relevant stores.
We’ll also need the Apple Digital Masters Engineer’s Email in order to apply for the badge on Apple Music.
Yes you can submit your song title in all caps, however some platforms like Apple do not accept it. In that case, we would have to manually send an update to Apple. You can reach out to us via the drop down contact us form in your artist dashboard for this.
Thumbnail Spec: 1280 x 720 up to 2MB
HD Videos
Video
Compression Type: H.264 or ProRes
File Format: .mov or .mp4
Dimensions: 1920x1080 (preferred)
Frame Rate: Native (No less than 23.98)
Bit Rate: 20mbps (Minimum 7500 kb/s, if necessary)
File must be de-‐Interlaced (Please, no Interlacing)
Multi-‐pass encoding is preferred
Do not use frame re-‐ordering in your encoding settings
Do not include front or end slates, title or end cards, etc
Audio
Format: AAC
Channels: Stereo (L R)
Sample Rate: 44.100 kHz
Bit Rate: 320 kbps CBR
4K/2K
Video
Compression Type: ProRes
File Format: .mp4
Aspect Ratio: 16:9, 1.85.1, 2:1, 2.35.1, 2.39.1, or 2.4:1
Dimension Format: 1440p, 2160p, or similar native (depending on the aspect ratio)
Frame Rate: 23.976, 24, 25, 29.97, 30, 48, 50, or 60
Bit Rate: 30mbps (2K) / 60mbps (4K)
Audio
Format: LPCM
Channels: Stereo (L R)
Sample Rate: 48kHz
Vertical Videos
Video
Compression Type: H.264 or ProRes
File Format: .mov or .mp4
Dimensions: 1080x1920 (preferred)
Frame Rate: Native (No less than 23.98)
Bit Rate: 20 mbps (Minimum 7500 kb/s, if necessary)
Audio
Format: AAC
Channels: Stereo (L R)
Sample Rate: 44.100 kHz
Bit Rate: 320 kbps CBR
There is No limit on file size.
There is also a form located within your Artist Dashboard that can be used for further details on submissions. Any other questions or queries please let me know via the contact us form on the artist dashboard.
We accept .WAV audio files in 16bit 44.1kHz resolution (CD Quality), and 24bit WAV files at the most common sample rates. We do not accept mp3 files or 32bit files. You can convert other file types to WAV using iTunes or other web-based conversion apps.
An album can have 25 tracks maximum.
The name on artwork MUST match the release name. The file format must be .jpg/.jpeg/.png in RGB Colour (not CMYK). The file size must be no larger than 10Mb image dimensions at least 3000 x 3000 pixels, and perfect square. The art must not contain website addresses, barecode or social media links.
Artist Profiles
All artist profiles are made by the DSPs / platforms once your first song is released. No distributor makes an account or has access to fix or change your account. For any issues, we as distributors have to send across a message to the dsp to fix the issue.
YouTube is the premium platform for music videos. It offers useful stats like views by city and play counts. This is ONLY available to artists who distribute their music with MGMH Groove. We cannot request updates to accounts distributed by other distributors.
New Releases end up on a ‘Topic’ channel, unless you have successfully applied for an Official Artists Channel (you need a minimum of 1 delivered releases to apply, see here. for details).
To get your tracks moved from the generic ‘Topic’ channel to your personal channel, we need to apply for an ‘Official Artist Channel‘. Sometimes it can take at least a month to be approved by YouTube. You need at least one distributed release to qualify for an OAC as well some content on your user channel and YouTube expects that it should already have some traction and the same name on the channel. . See here for more details.
If you get accepted, the topic channel is merged with your user channel, and a new section is added with those videos. They will refuse to process OAC requests for channels with no content. There is no option for artist separation on YouTube, we can apply for an Official artist channel (OAC) to link your topic channel so all releases show up on your OAC.
If you think you qualify and would like to apply, please confirm the following details for us via contact us form on main artist dashboard;
Artist name:
Artist YouTube Channel: (Please send URL link)
Topic Channel: (Please send URL link)
VEVO Channel (If Applicable): (Please send URL link)
MGMH Groove is a Tier-A Youtube MCN Distributor via our partners. This means if you have a YouTube channel that is monetized and is seeing a steady growth, Then we can add your channel to our MCN network. By doing this, we are able to elevate and amplify your earnings significantly.
If you feel you qualify for our YouTube MCN, please email us at support@mgmh.net
Minimum Requirements:
- A Monetized YouTube Channel
- Regular uploads/ activity on the channel
- All music on the channel free from label or other distributor deals so they can be moved to Groove.
You can register your account and claim your blue tick on Jio Saavn via: https://artists.jiosaavn.com
The big cheese! Register for your artist profile at artists.spotify.com and await verification. Once your profile’s been approved, get ready to set it up! You need to include a biography, a photo and a cover photo. It’s especially important to include the photos on Spotify because sometimes the service sends emails to your fans to let them know about upcoming tours and releases, but they only do this for artists who have uploaded photos. Spotify also has another handy feature when you write or edit your bio – it allows you to tag artists/playlists/songs/albums as direct links. Always link to your social media platforms from Spotify too.
Be sure to register at artists.apple.com first, so you can gain insights into your listeners, like where in the world your fans are based, as well as playlist stats. The site can also tell you how many times your track has been shazamed, and how many people are listening to your music over time. Distribution services (like US!) can now update your profile on Apple Music for you. From 23/01/20, Shazam for Artists will be moving over to Apple Music, and operated from the same dashboard.
Amazon Music has recently launched a mobile app and desktop website for artists to track the success of their tracks on the platform and recieve insights on their Fan and SuperFan audience segments. You can also find out how many people are asking for your music using their Alexa devices! The app is available globally and on both Andriod and iOS operating systems so go on, download it and claim your artist profile.
This happens a lot especially with artists having similar names. We can send a request to the platform to make the change. Please write to us via the contact us form on the artist dashboard. Please do send a form for each DSP you have an issue with. Distributors cannot make any changes on DSPS and hence we will send a request to them to fix the issue. it can take over a week to fix an issue.

Unfortunately you cannot change your artist names on dsps. You can update your artist name on platforms by following these steps:
Create New Releases: In your artist dashboard, create new releases under your new artist name. Ensure you input the correct ISRCs for all your songs and update your artwork to reflect the new name.
Notify Us: Once your new releases are delivered, please reply to this email. Our support team will then remove your previously released content under the old artist name.
Claim New Artist Pages: You will need to claim the newly generated artist pages. Please note that we cannot guarantee the merging of streaming data or follower counts from the old pages to the new ones.
Content Management & Delivery
For a track to show up in the YouTube Shorts audio library, the track needs to be enabled for CID Monitoring. This is because they work the shorts audio off of the asset that is created when a track is delivered for CID monitoring. If you want this to be enabled you can do so from your dashboard or write to tech support via the artist dashboard. It can take up to 1 week for this to get activated by YouTube.
There’s no restriction on how many times you can change the audio to a release, so long as the new file doesn’t differ significantly from the original. Changes to the mix or master of any given track would be accepted without any issues.
Providing you have given at least 2 weeks for stores to ingest your release, if you have received a notification from us that your release has been successfully delivered and can’t find it on iTunes or Spotify, please contact us from your dashboard and we will investigate. If you are a brand new artist, the search indexing on these stores can take some time to update (especially on Friday’s which is global release day!), so it usually resolves itself throughout the day.
In order to remove your music from streaming platforms, please write to tech support via the contact us form on the artist dashboard. We will issue a take down.
If your song was live on a particular DSP or platform but isn't anymore. There could be a few reasons. Either there is a technical error for which you can write to tech support and we can re-deliver the track. Or the platform / DSP has flagged that track for artificial streaming, samples, public domain content etc etc. and hence taken it down.
Your music will be monetized on IG, Facebook and Youtube content ID only if you have created all parts of the song. If you have: – Content licensed non-exclusively from a third party (such as samples or beats that are not exclusively licensed), Cover songs, Public domain songs, Content containing sound effects, loops etc from audio samples library, then your tracks will not be monetized on the above platforms.
Some platforms like Tik Tok are banned in India or not available without the use of a VPN. Hence our tech support can provide you with a link to your release on these platforms, but you may not always be able to access them if you’re based in India.
As per recent updates to DSP guidelines, streaming services now require all releases to include the following credits:
Performer
Composer/Songwriter
Lyricist (excluding instrumental releases)
Producer
Please ensure you fill of them correctly.
You may be able to edit the featuring artist on a song post release as long as the main artist (primary artist) remains the same. For this you can write to tech support via the artist dashboard.
Due to recent constraints from DSPs, we are no longer able to facilitate primary artist name changes directly.
You can place a track on hold before release by editing the release and moving the release date to a date well in the future, then editing the release and changing it again when you have a set date.

Getting in Touch With MGMH Groove
If you have a questions about our service, our marketing plans, Vinyls, CDs etc
Please write to support@mgmh.net
You can also join our whatsapp community via the barcode and ask questions there.

For tech related issues or issues with your song during or post release. Please write to tech support via the contact us form on the artist dashboard.

Marketing & Promotion Services
If you click sharing 'on' for your song as seen below. This will allow you to generate a private share link to share with journalists and music curators before the release.


You can create a smart link to various DSPs to share with your fans and audience post release. This will be shown on your song dashboard as a smart URL. If you wish to add Indian DSPs to your smart link post release. You can write to support with your links to get them added. This will also show pre-save options before the release.

If you have any tracks that are eligible for Discovery Mode, a button will appear under your account settings that allows you to opt-in!
You can opt in and out of individual tracks on a monthly basis. Please see more information from Spotify here. Again, only eligible tracks are invited to apply for discovery mode, the criteria are;
Track must be distributed by us
The artist must be credited as a main artist or remixer
Track must have been released more than 30 days ago
Track must have at least 1 radio and autoplay stream in the past 7 days. Please check your Spotify for Artists analytics if unsure about this.
Take a look at this link for some further details about Discovery Mode if you’re interested: https://support.spotify.com/us/artists/article/getting-access-to-discovery-mode/?ref=related
Most Indian platforms like Saavn, Gaana don’t allow pre-save or auto add. So once your music is released, you can send us the link for the song on Gaana, Saavn etc and we can add it to your share link.
We here at MGMH provide various paid marketing plans and options to artists. This includes Content Strategy, Digital marketing, User-generated playlists and sometimes even PR.
If you're interested in our services please write to us at least 1-2 months BEFORE your music is release with your social media handles and your budget. We need a minimum 30K to work on any type of campaign. Mail us at support@mgmh.net
YES! We do! And it's FREE!
Please click Groove Plus tab on the artist dashboard and fill our playlist form at least 2-3 weeks before the release. Please note there are NO guarantees on placements. We can only try.

We offer various free and discounted marketing solutions. Check out the Groove Plus tab on the dashboard and you will find links to Radio Stations, Magazines, Video solutions and more!

Rights Management
NEVER! We at MGMH do not want to own or control your music ever! We believe artists should hold their rights no matter what. We are only a delivery mechanism for you. You are in TOTAL control of your music at all times.
No we don't have a contract. We do have standard terms and conditions which you can read at the bottom of our website. But no we do not like to hold artists hostage. You are free to come and go as you please. We want you here cus you love us... not cus you're forced to be here.
If you're receiving claims from '[Merlin] GSDistroPartners' this is our Youtube partner claiming your videos and monetizing them for you on your behalf, from here there are two options:
If you have monetization enabled on your channel and you want to collect revenue yourself then we can allowlist your channel and release the claims we've currently placed on it, then you'd be free to monetize them yourself directly and we would continue monetizing your content where it's used elsewhere.
If you don't have monetization enabled on your channel though then releasing these claims would also mean not being able to generate any revenue from them. We can release claims later on if you get approved for monetization later on but we can't re-instate claims on videos if we've specifically released claims on them already.
Having Copyright Claims on your channel doesn't result in any punitive action against your channel (You just can't monetize a video being claimed) it's Copyright Strikes that can result in your channel being removed.
All distributed content must have clear, verifiable copyright ownership. As such, we require:
● Legal proof of ownership or licensing agreements for all submitted content when
requested by our copyright team.
● Metadata accuracy when uploading, including correct songwriter/composer,
producer, and performer credits. These credits are now mandatory for many DSPs.
● Documentation for cover songs, samples, and interpolations, including proper
licensing agreements to be made available on request.
Failure to provide sufficient evidence may result in content rejection or removal.
In India a song’s copyright is valid for 60 years after the death of the copyright holder, after that the song becomes public domain (unless copyright is extended) and hence one can release covers without a license. However, certain platforms like instagram, Facebook and Youtube content ID, do not monetize public domain songs and hence may remove the tracks from their platform.
It is NOT legal to release cover songs in India and across the world without the permission of the copyright holder. In India, most of the times the copyright is held with a label. You may have seen websites like easy song licensing that claim to provide you with a license for covers. Please note this license is ONLY applicable for release in America and not worldwide. If you’re caught releasing someone else’s copyright without permission you can be blacklisted by music streaming platforms. No distributor can help you secure a license for India and outside America.
Royalty Payments
You get paid when we do. Royalties can sometimes take 3-6 months to be processed from the end of actual month sales, depending on the platform. For the major services who pay royalties on a regular schedule (eg. Spotify + Apple), royalties are available 3 months from the end of the stream month. For example, all of January streams will be deposited in your dashboard on 16th March. The delay is a common issue with all distributors who need to wait until the music services process and audit all their sales figures. We then need to process these statements and attribute the royalties to each of our artists. As soon as this is done you can access your money from the payments page in your dashboard, and request a withdrawal. You can withdraw your money from your dashboard once it crosses AUD$10 or Rs.600
Royalty Statements are updated by the 17/18th of each month. Sometimes there could be a few days delay but that's the usual timeline.
We personally find subscription models very profitable for the distributor, but not really for the artist in the long run.
Do keep in mind that with yearly payment, you will have to continue to pay each year to keep your songs online. If you forget to pay one year, your music will go offline. Also in the long run, yearly payments tend to work out more expensive for artists as opposed to one time payment + percentage. Because in percentage deals, the distributor only makes money when the artist does.
We do not offer refunds if you cancel a release after payment or if your release is stopped during the inspection process due to issues. Please double-check all details before uploading and finalizing your release.
MGMH Academy:
Our parent company MGMH also runs MGMH Academy where we host free workshops across the country. Our owner Ritnika Nayan has also written the only book on the Indian Music Industry – Indie 101 (available on Amazon) and teaches India’s only course on Music Business aimed at artists and budding music professionals. If you’re interested in our educational programs check our page here:


