How to Run a High-Impact Pre-Save Campaign for Your Next Release.

Pre-saves are one of the simplest, most effective ways to concentrate streams on release day and improve your chances of playlist placements and algorithmic traction. A well-executed pre-save campaign builds momentum, captures fan intent, and signals to platforms that your release matters. Here’s a practical playbook to run a pre-save campaign that actually moves the needle.

 

Why pre-saves matter

    1. Concentrated first-day streams increase your likelihood of landing editorial and algorithmic playlists.
    2. Pre-saves convert casual fans into listeners by removing friction—your release appears automatically in their libraries.
    3. They give you a measurable list of engaged fans to target with follow-ups (emails, DMs, ads).

Timeline: when to start

    1. 6–8 weeks before release: begin planning (assets, messaging, creative).
    2. 3–4 weeks before release: launch the pre-save landing page and start promotion.
    3. 1–2 weeks before release: ramp up outreach and ads; remind fans frequently.
    4. Release day: push reminders and thank your early supporters.

 

Step-by-step setup

  1. Prepare assets early
      • Final master audio, artwork (3000 x 3000 px), artist bio, and catalog/metadata.
      • Make sure ISRC/UPC and release date are set with your distributor.
  2. Create a focused pre-save landing page
      • Use a pre-save provider or your distributor’s pre-save tool. Include clear CTA, release date, streaming buttons, and an email capture form.
      • Offer one-line value: “Pre-save to auto-add to your library and get exclusive content.”
  3. Incentivize pre-saves (tastefully)
      • Offer an exclusive snippet, behind-the-scenes clip, phone wallpaper, early merch discount, or entry to a giveaway.
      • Ensure incentives are easy to claim and delivered quickly after release.
  4. Promote across channels
      • Email: send an initial announcement, two reminders, and a final day-of-release email.
      • Social: use short video clips, countdowns, Stories, and pinned posts. Create a custom hashtag and encourage fans to share.
      • Ads: run small-budget targeted ads to lookalike audiences and engaged fans.
      • Collaborations: ask featured artists, producers, and influencers to share the pre-save link.
  5. Pitch strategically
      • Use your metrics from pre-saves when pitching playlists or media—editors respond to demonstrated listener interest.
      • Share top fan locations